A school’s Google ranking is often the first impression for prospective families. When SLAM Boca’s Google rating was stuck at 3.2 stars, they partnered with Educational Brands to revamp their online presence and saw incredible results! In just two weeks, their rating jumped to 4.0 stars thanks to targeted review campaigns and profile optimization.
The Importance of Google Ranking for Schools 🎯
Your school's Google ranking can make or break how potential families perceive your institution. A higher ranking improves credibility and trust, which is crucial for attracting new students and building stronger relationships with the community.
When SLAM Boca partnered with us, their goal was simple: improve their Google presence to match the excellent education they were providing in the classroom. Our goal was to make sure their online reputation reflected their real-world achievements.
The Strategy for Success 📈
Our approach was twofold, focusing on both profile optimization and community engagement.
Optimizing SLAM Boca's Google My Business (GMB): We began by connecting SLAM Boca’s GMB profile to our CRM system, EDU Pipeline. Then, we ensured that every detail on their GMB page was accurate, updated, and visually appealing. This included adding their logo, refreshing photos, and improving the "About" section to tell their story. Most importantly, we generated a direct review link so parents, students, and staff could easily leave feedback with just a click.
Targeted Email Campaigns for Reviews: We ran two personalized email campaigns:
Parent and Student Review Campaign: We asked parents and students to share their experiences through reviews. By offering a simple, direct link, we made it effortless for them to leave a review.
Staff Awareness Campaign: We created a video for staff to explain the importance of a strong online presence and how leaving a review can contribute to the school's success.
The Results 🚀
Within two weeks of launching the campaign, SLAM Boca experienced impressive growth in its Google ranking:
5-star reviews increased from 24 to 28
4-star reviews grew from 2 to 3
They received their first 2-star review, but this balanced feedback contributed to transparency, which families value.
Most importantly, their Google rating improved from 3.2 to 4.0 stars, a significant boost in just a short time!
Why This Matters for Schools 💡
For schools like SLAM Boca, a strong Google ranking directly impacts their ability to attract new students and grow their community. With a higher rating, families searching for schools in the area are more likely to consider SLAM Boca as a top choice.
Not only does a higher Google ranking improve visibility on search results, but it also builds trust, a critical factor for families deciding where to send their children. By boosting its rating, SLAM Boca now enjoys a stronger reputation, increased online engagement, and greater appeal to prospective students.
Want to Improve Your School's Google Ranking?
A successful online reputation campaign can transform how your school is perceived by the community. If your Google rating doesn’t reflect the quality of education you offer, it’s time to take action.
Contact Educational Brands today to learn how we can boost your school's Google ranking and help you shine online. Let’s make your first impression a 5-star one!
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