All of our schools actively engage in marketing campaigns at some point throughout the year. Once we're done with the rebranding of a school, these are the recommendations we make to our clients and it's how we brand manage the relationship moving forward.
The DOs and DON'Ts When Marketing
Do be consistent by always using the same language we helped create to describe your school.
Do use approved photos (based on our photography style guide) of your students, teachers, and parents; ensure the photos reflect the diversity of your school and are of high-quality.
Do feature testimonials from students, teachers, and parents using the CANVA social media templates we created.
Do emphasize the "unique" offering your school provides that others can't.
Don’t use acronyms or education jargon.
Don’t make errors in grammar or spelling; have at least two people proofread all information to avoid errors.
Don’t embellish your program or school.
Don’t make disparaging remarks about other schools.
Don’t use poor quality photos (can't stress this enough).
The Essentials of Branding Every School Should Have
An engaging website with fresh content promoting positive news and the school’s value proposition
High-quality photos and logo
A kid-centric décor
Consider investments in the following:
Glossy one-sheet
Brochure
Signage (permanent and portable)
Newsletter (hard copy and/or electronic)
Door hangers
Direct mail piece
Video
Launch your marketing efforts by:
Offering tours, conducting open houses, offering shadow days
Participating in recruitment fairs
Initiating a door-to-door recruitment effort
Doing a direct mail, email, or phone campaign
Enlisting the help of a branding and professionals
Are you a charter school management company? Let's talk about your brand strategy! Schedule a discovery call with us here: https://www.educationalbrands.com/book
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